The Snow-to-Coins conversion rate wasn’t super-obvious. EA has already had at least one thing that changed last-minute in the AP cost for Michael Vick HB’s X-Factor, and last year people were expecting 1:25 Karrots-to-Coins conversion, and got only 1:20 (EA never promised anything, but there was a lot of noise). Conversions are hardly obvious; you don’t know for sure until the conversion happens.

It was so obvious

https://www.youtube.com/watch?v=3EC4dqI0DUY