How do the average players like the amount of limiteds and the cost to keep up?

I think whales love it and casuals get frustrated.  It feels like those mobile tank games where guys who spend $10,000 just destroy people who don't spend or spend a few dollars before realizing they can't or don't want to keep up.

Believe it or not the team equalizer does a pretty good job at keeping teams competitive. Sure the whales have advantages but I’ve seen gold cards stay step for step with 88s.

LTD"S aren't that much better than free cards, if at all. So, not a big deal. Skill still wins games. And glitches or programming still loses you games!

If you can find a scheme that suits your playstyle and are able to kinda play solid defense you have good chances to at least get to Champion in Ranked.
If you dont work the market (I dont do it lol) you need at least a bit of luck in some free rewards. 
But like I said, play well and dont do stupid shit and you are in champ easily.

Right now...LTDs are not that much better than Regular Set Champs

That could change though...if LTDs start getting better discount abilities/X Factors

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However, with no companion app, it is much easier to make coins on the auction house, so people can spend a lot/overpay for LTDs

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Also outside of Surtain originally and the new Calvin, most LTDs have been under 1.5 milly

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We dont have any yet like Snoop Dogg WR which was was like 6 milly...or the Superbowl step up players, Reggie White, Emmett, McCourty who cost like $500 to buy

I ignore the LTDs. You really don't need them to be competitive and enjoy the game. I am not playing in the MCS or anything, just having fun.