I wrote this in a response and thought I'd share, maybe shed some light on EA's strategy for success. I assure you, it's not about you! Go no further than their "Our Purpose and Beliefs" for a company that makes all their revenue from you, the player; they never mention customer happiness, customer service, customer experience, customer anything!
Read their 2022 annual report. EA focuses on paying their executives (millions) and returning profits to their executive shareholders ($1.5b last year). There is no mention of game quality, growth in R&D, or fan experience. They are purely focused on profits. BTW us, online players generated $4.7b of their $7b in revenue, in case you were wondering if those packs and 10% skim added up to much.
I'm 20+ years in the software business, and never have I seen a mission-critical - (about $2b in revenue) - application released with as many bugs, glitches, and quality issues. The good news is they've figured out how to track, intercept, and penalize you for trading players amongst friends or your farm team. I suspect that was a big focus in their 5% ($369m) R&D budget in 2022.
I have to reboot constantly to stop lag between screen refreshes (it's the only game on my console, so I don't have memory issues). Graphics on the MUT cards is nearly illegible; gameplay is sporadic, and the game hangs and will drop you between half transitions in squad play, even though your teammate stills see you moving around on the field. I've seen many problems I won't share as others have reported.
The problem is, they don't care. EA doesn't need to care; we keep coming back and will be back next year. They care about the money and paying their leadership team millions. I challenge you to look at the report and tell me otherwise!
