https://help.ea.com/en/articles/madden-nfl/madden-auction-house/
Interesting read from the EA Help website.
But here's why WE all know it's B.S.
Auction House 10% Fee – Why It Actually Raises Prices (LTD Example)
EA states that the 10% Auction House fee exists to “level out prices” and make the market more accessible. In practice, the opposite happens—especially with LTD cards.
Here’s a concrete example using real behavior everyone sees:
LTDs quicksell for 350,000 coins (hard price floor).
Because of the 10% AH fee, sellers list LTDs at around 400,000 coins.
400k sale = 360k after tax
That’s 10k profit over quicksell.
This isn’t price leveling—it’s price inflation driven by the fee.
Now remove the fee:
Sellers could list the same LTD at ~360,000 coins
They’d net the same profit
Buyers pay 40k less for the exact same card
That is objectively more accessible.
The key point:
A flat transaction fee does not suppress prices. Sellers simply price the fee into the listing. The fee widens the gap between the quicksell floor and the market price, pushing costs higher for buyers, especially newer or lower coin players.
If the goal is fairness or accessibility, a flat 10% tax works against it. It protects high-coin sellers and penalizes buyers.
This isn’t theory, it’s visible every day in LTD pricing.
Would genuinely like to hear how EA reconciles this with the stated goal of “levelling out prices,” because current market behavior shows the opposite.