EA, MUT and AI?

Interesting articles from this week about EA and AI.

I’m curious as to the roll these AI driven decisions play in the buyout and the poor gaming experience in MUT. In theory though AI should learn and improve over time. Haven’t seen that yet. What do you guys think?

https://www.businessinsider.com/inside-ai-divide-roiling-video-game-giant-electronic-arts-2025-10

This is from the above article

“Some Electronic Arts staffers who spoke with Business Insider under the condition of anonymity say the AI tools they're encouraged to use, including the company's in-house chatbot ReefGPT, produce flawed code and other so-called hallucinations that they need to correct. Others say that creative staff are expected to train AI programs on their own work, and that they fear the technology will ultimately slash demand for talent, such as character artists and level designers.”

Also from this week, below. It clearly reinforces things.
 

https://www.engadget.com/gaming/ea-partners-with-the-company-behind-stable-diffusion-to-make-games-with-ai-222253069.html

Interesting information, games are going to change in the next few years. I could see an overhaul of these annual games (2k, Madden, EA FC, College Football) honestly probably for the better 🤷‍♂️ I don’t see AI removing something unless it isn’t good (unless the company does it themself)

If programmers and software engineers weren’t typically overpaid for their value added, AI wouldn’t be taking their jobs.

There are some good programmers out there. Most of them are hot garbage.

phatalerror said:

If programmers and software engineers weren’t typically overpaid for their value added, AI wouldn’t be taking their jobs.

There are some good programmers out there. Most of them are hot garbage.

Yes, they seem poised to use AI for cost cutting and workforce reduction. They also seem to be pursuing it to help with a lot more than just that. Like, maintaining truncated development time lines and using AI to increase live content production and release. They seem to be betting on a lot of answers and money coming from AI.

Below is from the article linked and is how EA would like this to turn out and if it did would ultimately most likely push the gaming industry much further. That could be very exciting.

“Today’s young investors likely haven’t read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future.”

https://finance.yahoo.com/news/electronic-arts-earnings-look-ea-030142294.html