My take on what we have seen from EA regarding MUT this year

If you're not interested in my take on this, stop reading here and don't waste your time. It isn't a rant but it is my  take on what we have seen  from EA this year in MUT and why

So this whole year has been interesting but this new position on obtaining presents by EA , where we KNOW they are limiting the ability to get free ones to a select few grinders and top tier players, is going to end up in money offers for snowflakes/presents. This is not new but the way they did this by gating free presents, only allowing a select few to really make out well on presents from the "event", inevitably to end in money offers has really triggered me to write what I believe and partly what I know from my experience in the corporate/financial industry. Because by doing it this way, they increase the % of players who will feel they want/need to spend real money on the snowflake offers when they drop since less people will be able to get enough snowflakes for the amount of presents they used to be able to get in past Maddens.

What I truly think happened was this: EA said this would be a "make or break" year for Madden. They didn't have to make that public but they did....because the game was reaching new lows and every year was taking a hit. So they made that edict public, on social media. Either they had no intention of really trying to "make" as opposed to "break" or they realized early on that they just couldn't make the game the way they said they could. Partially because from a Corporate standpoint they didn't want to invest more resources into the franchise and partly because they had done such a bang up job on ruining the game, code, etc that fixing it would be tantamount to creating an entirely new game and that wasn't going to happen.

So a decision was made to just blatantly cash grab as much as possible. To gate things that were never gated before. To control the MUT economy more than they ever had. Go out with a bang. If they can't/wont fix it and the potential to lose more customers is there, why not?

They fixed playbooks and jerseys this morning. Snow re roll inbound? Probably not lol.

Great points. 
Def a break year and I think they really pushed most no/low spenders out this year. 

Wish we could see the metrics for the drop offs

I hear you. I barely played 22 and i didn't play 23 so i can't speak on MUT during those years but i feel like this year, EA is gatekeeping more than ever. It feels like they are controlling the way we play the game and limiting our options which forces people to do things that they wouldn't normally do. It feels like everything EA gives us is there to make them money somehow.

And yea, i know the whole point of EA and MUT is to generate as much money as possible but it feels like it's being thrown in our faces this year more than ever. I definitely feel like EA has thrown in the towel because i just don't think there is anything they can really do to fix what they created unless they change it drastically and we know they won't do that. 

From what we have seen so far, i don't think they had any intentions to go all out in a "make or break year". Just too many lazy promos and bad decisions and i really don't know if it is fixable anymore.

SportsPerson94 said:

I hear you. I barely played 22 and i didn't play 23 so i can't speak on MUT during those years but i feel like this year, EA is gatekeeping more than ever. It feels like they are controlling the way we play the game and limiting our options which forces people to do things that they wouldn't normally do. It feels like everything EA gives us is there to make them money somehow.

And yea, i know the whole point of EA and MUT is to generate as much money as possible but it feels like it's being thrown in our faces this year more than ever. I definitely feel like EA has thrown in the towel because i just don't think there is anything they can really do to fix what they created unless they change it drastically and we know they won't do that. 

From what we have seen so far, i don't think they had any intentions to go all out in a "make or break year". Just too many lazy promos and bad decisions and i really don't know if it is fixable anymore.

What they don't seem to realize (and they did this with Madden Mobile) is that there's a line between money grabs and keeping customers happy. Once you cross that line you alienate so many customers that even the "whales" alone cannot keep you in business.

Martyr1968 said:

What they don't seem to realize (and they did this with Madden Mobile) is that there's a line between money grabs and keeping customers happy. Once you cross that line you alienate so many customers that even the "whales" alone cannot keep you in business.

Yep and that's what they are doing. They are going too far and it might end up bad for them

SportsPerson94 said:

Yep and that's what they are doing. They are going too far and it might end up bad for them

Well just look at Madden Mobile a few years back. I mean they had a very profitable product and it's dead now.

I just started playing at the end of Madden 23. I am impressed with the game play and constant adjustments to the game play and the fact that it lasts all year long. I haven't played the earlier versions, so I have nothing to compare it to. I am playing with no money spent except the funds added by the early purchase package. I can maintain a competitive team that is 2-4 OVR behind the top teams. I do not think we have to spend additional money unless you want to have the absolute best team at all times and get all the LTD player drops. 

P.S.

Santa, if you are reading this, I would love to have 94 OVR Cover Athletes LTD Larry Fitzgerald, Zero Chill Tyreek Hill, Team Diamonds J.J. Watt, 93 OVR Cover Athletes LTD Ray Lewis with film study, 94 OVR over Athletes Troy Polamalu, Team Diamonds Todd Gurley, Zero Chill Fred Warner, and 94 OVR Legends LTD Gary Anderson!

Martyr1968 said:

Well just look at Madden Mobile a few years back. I mean they had a very profitable product and it's dead now.

Madden Mobile used to be so fun, I had MM20 and put almost as many hours into it as I did console maddens

SportsPerson94 said:

I hear you. I barely played 22 and i didn't play 23 so i can't speak on MUT during those years but i feel like this year, EA is gatekeeping more than ever. It feels like they are controlling the way we play the game and limiting our options which forces people to do things that they wouldn't normally do. It feels like everything EA gives us is there to make them money somehow.

And yea, i know the whole point of EA and MUT is to generate as much money as possible but it feels like it's being thrown in our faces this year more than ever. I definitely feel like EA has thrown in the towel because i just don't think there is anything they can really do to fix what they created unless they change it drastically and we know they won't do that. 

From what we have seen so far, i don't think they had any intentions to go all out in a "make or break year". Just too many lazy promos and bad decisions and i really don't know if it is fixable anymore.

I'm the same way haven't played mut since madden 20 the aka and cover athlete are cool but i feel they should incorporate some of the shit that was in madden mobile back in the day.  i was never a big spender on madden but i chose to do it this year. I think madden wont be focusing on mut in the future but rather franchise and superstar.

rushndi said:

I'm the same way haven't played mut since madden 20 the aka and cover athlete are cool but i feel they should incorporate some of the shit that was in madden mobile back in the day.  i was never a big spender on madden but i chose to do it this year. I think madden wont be focusing on mut in the future but rather franchise and superstar.

I spent more this year too. It's almost like you had no other choice but to spend to get ahead

SportsPerson94 said:

I spent more this year too. It's almost like you had no other choice but to spend to get ahead

i wanted to feel good with a god squad like it could be me getting better at madden or the mechanics but I'm genuinely playing better than I used to. Also like idk if you remember from Madden Mobile years ago but they used to have this coin shuffle set kinda like the training one but better. Where getting like coins was possible with like any cards you didn't need. i was getting 100k coins on that pretty frequently. Christmas and new years are there best promo in my opinion I remember I was so hyped now it's just like whatever.

rushndi said:

i wanted to feel good with a god squad like it could be me getting better at madden or the mechanics but I'm genuinely playing better than I used to. Also like idk if you remember from Madden Mobile years ago but they used to have this coin shuffle set kinda like the training one but better. Where getting like coins was possible with like any cards you didn't need. i was getting 100k coins on that pretty frequently. Christmas and new years are there best promo in my opinion I remember I was so hyped now it's just like whatever.

Yea, i still have a budget team but i like to be able to afford anybody that i want so even tho i have a 91 overall team, i still have around 3 million to mess with

SportsPerson94 said:

Yea, i still have a budget team but i like to be able to afford anybody that i want so even tho i have a 91 overall team, i still have around 3 million to mess with

i messed up with that one to literally get a defense and the tyreek and fred warner