What Cross-Promos Would You Like to See this Year?

Last year we had a couple cross-promotions early in the year,

Doritos - Deion Sanders (Xbox Exclusive)
Nike - Nike Run Club Bo Jackson (3 Part Series with exclusive Nike Colorway Access and Free Bo Jackson in M23 for each part)

I can see them doing another Nike Run Club partnership this year, but there are endless possibilities for these partnerships.

What company would you like to see cross-promote with Madden?
What players would you like to see headline these cross-promotions?