When in previous years did we start to see ultimate team content for the new madden?

seems like we really should be seeing sneak peaks and over alls at this point right? there’s 21 days left until the new madden

Generally we don't get solid info until pretty close to release. I'm assuming they want to make sure they've gotten all the pre-orders they can before their information release causes people to second guess their purchase.

The big announcement that I would anticipate they have to do this year is the removal of the trade block. After they took it down in M23 without any sort of update after they did it, and some earlier note release having the mention of trading edited out shortly after it was released ... I think it's safe to say it's a goner. There's a chunk of players who did not take it's removal well.

Week before

Last year they started dropping top 10 OVR by position around 2 weeks before early access. I think they started with the RB then did a different position each day after. It seems like most of actual features  and things was shown by content creators like Popular Stranger around a week prior.

1-2 weeks before I think.